At one of the world’s prime fashion destinations, Zara launched its new revamped global concept in New York City.
The new Fifth Avenue Zara is the retailer’s largest outlet in the United States, taking over 3,000 square meters spread over three floors. The store will employ around 450 people.
The new store image is based on four principles: beauty, clarity, functionality and sustainability. The store design’s primary emphasizes simplicity as part of the retailer’s ongoing mission to facilitate direct contact with customers.
In each of the three floors, the store is organized around two long corridors or “catwalks” that lead to intimate boutique-like cubes on each side. Each space showcases a specific collection. The wood furniture is finished in neutral elegant colors and textures reminiscent of fabrics such as linen or silk.
The shop boasts environmental sustainability features we hope to see in their other stores soon setting an example to all other brands as well.
For more details on the new Zara design concept, you can check dexigner.