Monocle Magazine has just opened its second store in Tokyo, which also houses its first ever café.Located in a department store targeting the male shopper, the café is just what you’d imagine from the brand: clean, understated and stylish in a contemporary yet classic way.
Furniture is designed by the Japanese brand Maruni in collaboration with Naoto Fukasawa. Coffee and sweets by Omotesando Koffee and are available to buy. The entire experience matches the needs of the discerning local male customer.
The café also follows the launch of the magazine’s new 24-hour internet radio station (which will broadcast a mix of current affairs, culture and music), which will also no doubt be a hit amongst the young male professionals that frequent the Ginza area.
It would be cool if style oriented magazines do the same, I think this is a creative idea.