Design & Lifestyle Blog

28 Mar ’13

Store Design in Milan By Fabio Novembre | Retail Design


Fabio Novembre, the designer behind one of the most famous chairs, Nemo for Driade, designed the new Who’s Who store in Milan. The design was mainly based on body silhouettes, a subject very dear to Novembre and has been the basis for most of the products and interiors he has designed. The monochromatic interior emphasized the gigantic silhouettes yet allowed the clothes to appear prominent through their vibrant colors. The space is marvelous, the details are so intricate and beautiful. Check out the remaining photos.



As explained by the designer:

‘Who’s Who is an English expression used to describe a group of famous people. But contemporary fame belongs to pop culture; it’s the daughter of Warhol’s visions, and has tempos and ways that cannot be taken seriously. We like to say that the name Who’s Who refers to the search for an identity, to the constant leaning towards something that is not the self. The first setting in which Who’s Who wants to be recognized is the animation of an encounter between a woman and a man; two hands trying to touch each other, quoting  Michelangelo. Only the love’s spark can trigger the flame of creation.’






About Fabio Novembre: (in his own words)

‘Since 1966, I’ve responded to those who call me Fabio Novembre.
Since 1992, I’ve responded to those who also call me “architect”.
I cut out spaces in the vacuum by blowing air bubbles, and I make gifts of sharpened pins so as to insure I never put on airs.
My lungs are imbued with the scent of places that I’ve breathed, and when I hyperventilate it’s only so I can remain in apnea for awhile.
As though I were pollen, I let myself go with the wind, convinced I’m able to seduce everything that surrounds me.
I want to breathe till I choke.
I want to love till I die.’


Source: Fabio Novembre

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