Jamie Oliver does it again, after his famous food revolution to change the eating habits of kids worldwide, he just started a new project known as the ” The Big Chair Project” where designers and artists including Paul Smith, Quentin Blake, Sarah Burton for Alexander McQueen, and Tracey Emin have customized classic Ant chairs by Arne Jacobsen, which will be auctioned in order to raise money for Jamie Oliver’s Better Food Foundation.
One thing better than great design is great design with a cause, a cause which is dedicated for improving the lives of children with cancer . TOUFOULA, a Lebanese non-governmental organization, has been dedicated to bringing joy to the lives of children suffering from cancer and blood diseases since 2006. The NGO aims to enhance the hospital wards for the children and make it a better environment for them to be in, by turning their rooms into Dream Rooms. To help enhance their quality of life and make them endure their treatment more easily, entertainment and educational activities as well as art therapy workshops are held regularly. Part of the work is also dedicated to increasing public awareness on the threats of cancer and how to circumvent it.
PINKO, the Italian trendy women’s wear, and the symbol of glamour, seduction and fashion, is launching a limited edition Tshirt, PINKO “Love” Beirut, from which 20% of the proceeds of the sale will go to TOUFOULA. Through this valuable and caring initiative, PINKO will definitely help the NGO reach its goal, and constantly create more Dream Rooms for the children with cancer, bringing happiness and heartwarming smiles to their faces. Isn’t it refreshing when fashion houses use their assets for a good cause?
For all those who are interested, you are welcome to come and enjoy our cocktail party at the PINKO store in DT, on Thursday March 29th, from 5PM till 9PM. Your attendance and contribution would surely make a difference and help TOUFOULA grow and sustain its activities.