In September 2014, Bisazza, a popular brand for luxury glass tile mosaics, launched a new cement tile collection. Going parallel with the new trends of reviving traditional floor patterns and colors, they crafted several collections and collaborated with famous designers to come up with a spectacular collection. During iSaloni, they added to the collection a line designed by India Mahdavi. The original collection included designs by non other than Paola Navone , Jaime Hayon, & Carlo Da Bianco.
Handmade in Tunisia, where cement tiles have been made for generations, Bisazza runs its own production. “The colors are more refined and we worked on the texture of the tiles to make them softer than the traditional version,” Rossella tells us. “They are handmade so every tile is different from the next, which I think is a plus. It’s not like ceramics where all the tiles are exactly the same, this one has more life and the texture is fascinating because it’s not shiny it’s more silky to the touch.”
“I spoke with India in Paris last year. I’ve always admired her work and have always wanted to collaborate with her,” says Rossella Bisazza, the brand’s director of communications and daughter of its late founder, Renato Bisazza, of the collection’s origins. “[India] told me she wanted to do a cement tile collection and in just three months the collection was ready—she’s very professional and precise, she knew exactly what she wanted.”
Running the company alongside her brother, Piero Bisazza, Rossella believes that the brand has been strengthened through this product diversification and has already attracted a new, different type of customer. “The cement tiles are probably more rustic but at the same time very contemporary as we work with internationally renowned designers,” she explains.