House of Dior New Boutique in Seoul | Architecture

 

 

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Designed by architect Christian de Portzamparc and inspired by Dior’s couture lines,  the new House of Dior Boutique is all about the curves found in flowing fabric, details such as the stitching represent the fine tailoring of Dior’s Parisian couture. He started his first research on the project back in 2011, and just opened this June.

“I thought about the movement of the fabrics, the weaving effects, and I created a facade that would explore these elements,” the architect explains. “This white softness is like the couturier’s toile when he’s at work. It has a sense of movement that plays with light. This sculptural suppleness was my starting point.” The House archives also inspired the building’s final form: the movement of those immense architectural sails is strongly reminiscent of the dresses Cyclone and Cocotte, designed by Christian Dior in 1948. With the House of Dior building , his two great passions, for haute couture and architecture, come together in a unique creation.

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