Amara is an online home accessories boutique based in England. They are celebrating their 10th anniversary this year and for this occasions they are launching an Exclusive Selection of Home Accessories with Iconic Italian Brand Missoni Home.
Sam Hood, Amara’s creative Director said “Missoni Home is a firm favourite of Amara’s. We have a fabulous relationship with the brand so it seemed like a natural move to produce an exclusive selection with them. When better to launch than the year of our milestone!”
The exclusive edit consists of poufs and cushions in fabrics from the Missoni Home archive. Each fabric has been selected by Missoni Home especially for Amara and will add a greater depth to the already extensive selection of Missoni Home products that Amara stock.
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“Funky” is the new “trendy” when it comes to modern casual seating these days. With fashion houses, well known designers, and brands entering the furniture world, statements and designs that stand out are only natural. Roche Bobois introduced their “ Mah Jong” modular seating in the 1970s by Hans Hopfer . After working with Kenzo maison and Missoni home on several fabirc finishes, this year Roche Bobois decided to work with Jean Paul Gaultier . Roche Bobois presents its vintage Mah Jong sofa, in a new “bleu blanc rouge” look as opposed to the very colorful fabrics of Missoni and Kenzo. Personally I loved this years edition of this sectional. In addition to the Mah Jong, Jean Paul Gaultier worked on numerous items as part of his collaboration with Roche Bobois. The Mah Jong sectional, like modernism itself, has never gone out of fashion.
Another very attractive, modern, and hip sofa is the Confluences designed by Philippe Nigro for Ligne Roset. “Confluences may be considered to be a trailblazer in terms of the new trend for ‘counterforms’ as characterized by the interwoven yin-yang or puzzle-type effect. It will be just as pleasing to lovers of radical design, pioneers searching for a sofa which is totally different from any other, as it will to all those who are seduced first and foremost by the freedom of posture and unheard-of conviviality offered by its colorful, unbridled compositions.” You can get in monochromatic colors as shown or play with the colors and composition.Confluences was introduced by Ligne Roset during the 2009 Imm Cologne Fair.
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In the past decade the rise of interest in designer fashion brands has had its dramatic impact on the furniture and interior design world. Fashion houses are no longer exclusive to "certain" clients, but have stretched out through numerous marketing strategies and social media methods to a large niche of people ranging from those who can just afford to "stare" to those who consider designer brands as their daily bread.
Giorgio Armani has been one of the pioneers, entering the furniture world almost 10 years ago with his Armani Casa line. His minimalist style in fashion is reflected in the clean lines of his furniture and simple fabric patterns. He relies on the use of high quality and luxurious materials such as Ebony wood, mother of pearl, silk fabrics and the likes. His Armani Hotel in Burj Khalifa of Dubai has caused an international stir. The hotel has 160 guestrooms and suites, 8 restaurants, retail and Spa areas spread out on 6 floors. This step is the paving way for a number of future hotels and resorts scheduled to open in Marrakesh and Egypt, with future plans for New York, London, & Paris. Armani designed private homes as well in Saint Tropez, Moscow, Singapore, and London. The next Armani hotel will open in Milan in 2011. The price per night for a classic studio is 2000 AED and for signature suite 8000 AED.
To compliment his furniture line, Giorgio Armani created a kitchen line produced by Molteni’s Dada SpA under license and a home fabric line by Rubelli SpA which already does the fabric for his furniture.
Personally I can not mention Armani Casa and just overlook the Armani Dolci collection, well known and very well appreciated in Kuwait for their amazing chocolate, jams, and tea, a perfect gift for any occasion (wink , wink). Moreover their Armani Fiori collection is nothing but great taste in a simple presentation of floral arrangements and vases.
Continue reading “Fashion takes over Interiors | Armani & Missoni”